Context
In a circuit where speed and art seldom intersect, creating deep and lasting connections with the audience is a challenge. So, how do we ensure this union not only captures attention but also touches the spectators’ souls?
Objective
Create a multi-platform content strategy that captures the speed, power, and elegance of F1 cars and the artistic depth of Sulzberg.
Las
Idea
Genuine connection occurs when you find the essence, uniqueness, and authenticity. Bruce’s three-dimensional art effectively dramatizes sports in action, not just as a flat image. His technique of painting in layers of glass captures a sense of movement and depth that, although frozen in time, feels like witnessing it in person and seeing an athlete at their peak. From this premise, the concept “The Art of the Athlete” was born—a deep dive into that perfect moment where the athlete is immortalized, a work that cannot be captured on canvas or paper. So, let’s film it.
Miami
Implementation
The supporting campaign will focus on connecting with the 49% of Latinos who get their information through podcasts and the 73% active on YouTube as well as through traditional media channels. We’ll deploy robust TV, Radio, Digital and Billboard campaigns across Las Vegas. Plus, we’ll team up with leading Latino influencers to boost our online and offline presence and engagement.
Super Room
Miami
Back to
Works
Agency: X Media Strategies Production Company: Cresta Media General producer & host: Carlos Espinosa Guests: Brayan Garcia, Rosario Grajales, Chava Mercado Director: Jhony Cubides Executive Producer: Vanessa Quintanilla DP: Brandon Klock Gaffer: Kirk Herron Producer Assistant: Rosa Lemus Photo Set: Hector Martinez Editor: Diego Benavides Angelica Cubides Art Director: Pedro Hurtado Sound Director & mix: Edward Cubides Graphic designer: Camila Estefi Motion Graphic: Estefi Makeup Artist: Ada Brigman