Context
Over the years, Eugenio’s shows and productions have generated not only entertainment content but also a milestone in Latin American culture that, through his characters, remains in the collective memory of fans. We want to appeal to the nostalgia of all of this, generating engaging content full of references to the Derbez universe with the comic essence that defines his entire legacy.
Objective
Reconnect with the generations through content that appeals “nostalgia” and remembering Derbez’s characters
Idea
We launched “DRBZ X SIEMPRE” a campaign that revives Derbez’s legacy by celebrating his most memorable moments, turning each memory into fresh and relevant content for all generations. Our goal is not just to reconnect with long-time fans but also to enchant new audiences, creating a vibrant brand identity that sparks emotions and builds a loyal community.
Implementation
We crafted a look and feel aligned with the concept of nostalgia in the garments created by Eugenio, where the pieces would not only be viewed on his website but also evoke emotions in users, enabling them to visualize them in their daily lives or in their closets
Creative
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Works
Associated Producer in Colombia: Rocio Alonso Peña Directed by: Jhony Cubides // Jorge Velez Assistant Director: Federico Giani Models: Florencia Alzieu and Juan Cartocio Executive Production: Edwing Martinez Production Head: Fernando Pipino // Ruben Jorgi Field Producer: Cristian Romero // Agustin Araujo Production Assistant: Edward Cubides // Maria Daract // Vanessa Quintanilla // LauraMartinez Paola Gomez Director of Photography: Nicolas Vallejo Gaffer: Leonardo Bonilla Electricians: Ernes Nesta// Eric Fernandez Camera/Steadicam: Juan Diego Puente Focus Pullers: Valeria Tochi // Alejandro Avelino Second Camera: Mauro German Zanier Campaign Photography: Guido Limardo Backstage Still Photography: Emilio Jose Art Direction: Angelica Cubides // Je Dolenz Art Direction Assistant: Diana Rodriguez // Katherin Chara Sound Chief: Edward Cubides Music: Camilo Rincon Voice-over: Laura Cat Sound Assistant: Julian Bonetti Editing: Jhony Cubides Color Grading: Nicolas Galvis Fashion Production: Melania Olmo // Karen Espinosa Make-up and Styling: Fabiana Gonzalez // Cecilia Torres Props and Equipment: Ignacio Sottano // Mariano Gauna Backstage by Jorge Velez