Context
Many stories have been presented as real and they couldn’t be more than fiction. It’s been accepted that applying “based on real events” or “based on a true story” on the promotions of films always gives it some credibility. It attracts the curiosity of viewers and is evocative to watch incredible histories of people that have walked the same places as we have. But the truth is that in many cases these events never happened.
Objective
Our goal is to position Macizo as a thought leader in coffee culture through educational videos that showcase the product’s properties, enticing people with close-up shots revealing all the coffee’s characteristics.
Idea
Based in the present, this trailer is for a movie about Steve Dimopoulos, a successful young lawyer leading a powerful, exceptional team of injury lawyers in Las Vegas. His fame and notoriety is gaining the attention of the media and we are introduced to his story as journalists, radio personalities and TV anchors begin to question and interview Steve, trying to find out what makes him and his team so successful.
Implementation
The campaign aimed to launch commercials during two major sporting events, the Super Bowl 2022, 2023, and 2024, and the 2022 World Cup, complemented by a robust campaign across traditional media (TV, radio, and billboards) with ad spots on stations like ABC, CBS, COX, FOX, NBC, UNIVISION, TELEMUNDO, AUDACY, KEMP, LAMAR, CREATIVE, CLEAR CHANNEL, LIGHTNING DIGITAL, among others.
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Works
Associated Producer in Colombia: Rocio Alonso Peña Directed by: Jhony Cubides // Jorge Velez Assistant Director: Federico Giani Models: Florencia Alzieu and Juan Cartocio Executive Production: Edwing Martinez Production Head: Fernando Pipino // Ruben Jorgi Field Producer: Cristian Romero // Agustin Araujo Production Assistant: Edward Cubides // Maria Daract // Vanessa Quintanilla // LauraMartinez Paola Gomez Director of Photography: Nicolas Vallejo Gaffer: Leonardo Bonilla Electricians: Ernes Nesta// Eric Fernandez Camera/Steadicam: Juan Diego Puente Focus Pullers: Valeria Tochi // Alejandro Avelino Second Camera: Mauro German Zanier Campaign Photography: Guido Limardo Backstage Still Photography: Emilio Jose Art Direction: Angelica Cubides // Je Dolenz Art Direction Assistant: Diana Rodriguez // Katherin Chara Sound Chief: Edward Cubides Music: Camilo Rincon Voice-over: Laura Cat Sound Assistant: Julian Bonetti Editing: Jhony Cubides Color Grading: Nicolas Galvis Fashion Production: Melania Olmo // Karen Espinosa Make-up and Styling: Fabiana Gonzalez // Cecilia Torres Props and Equipment: Ignacio Sottano // Mariano Gauna Backstage by Jorge Velez