Context

Latinos play an important role in the U.S. economy, contributing 73% to the workforce and starting 82% of new businesses. Their influence on business success highlights the need for practical knowledge that helps their businesses grow.
Source: the infinite dial 2023

Objective

Educating, Inspiring, Empowering and Connecting US Latinos in their journey towards success, helping create more of those stories and boosting economic growth.

Podcast
Platforms

Idea

A good mentor can point to and accelerate the path to success. We’ve created a powerful channel to share Latino success stories and principles told by the people who’ve worked for and created that success.

Social
Media

D . E . I

Diversity, Equity & Inclusion

What truly defines success? After speaking with those who’ve achieved it, we discovered that the key to success is personal and is shaped by how we face failure and transform it into something positive. In a world obsessed with recognition, where success is only measured by visible achievements, access to real stories and practical advice is crucial to redefine the concept of success—one that genuinely opens doors and brings happiness.

guest

Implementation

The supporting campaign will focus on connecting with the 49% of Latinos who get their information through podcasts and the 73% active on YouTube as well as through traditional media channels. We’ll deploy robust TV, Radio, Digital and Billboard campaigns across Las Vegas. Plus, we’ll team up with leading Latino influencers to boost our online and offline presence and engagement.

brand exposure
360° Strategy

Email marketing & Text campaign
  • Contextual Email to campaign viewers and new subscribers
  • Weekly Text Campaigns
SEO y SEM
  • SEO Organic positioning in Social media and Google

  • SEM Paid Ad Advertising strategy

TV, Radio, Billboard
Traditional media campaigns
Website, content web (Blog)
  • Web portal cataloging all chapters

  • Blog content
Social media content digital platforms
  • Engage our community through all Social Media Channels

  • Sponsorable Elements on Social Media

  • Partner with influencers to Maximize reach and engagement

brand exposure
On tv

Website

Digital Billboards

Backstage

Linkedin-in

Back to

Works

Home

Agency: X Media Strategies Production Company: Cresta Media General producer & host: Carlos Espinosa Guests: Brayan Garcia, Rosario Grajales, Chava Mercado Director: Jhony Cubides Executive Producer: Vanessa Quintanilla DP: Brandon Klock Gaffer: Kirk Herron Producer Assistant: Rosa Lemus Photo Set: Hector Martinez  Editor: Diego Benavides Angelica Cubides Art Director: Pedro Hurtado Sound Director & mix: Edward Cubides Graphic designer: Camila Estefi Motion Graphic: Estefi Makeup Artist: Ada Brigman

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