Context
Coffee is the world’s most consumed source of caffeine, yet often, people lack knowledge about it. As a coffee brand, it’s our duty to educate consumers on how to appreciate the beverage fully and reap all its benefits without losing its essence.
Objective
Our goal is to position Macizo as a thought leader in coffee culture through educational videos that showcase the product’s properties, enticing people with close-up shots revealing all the coffee’s characteristics.
Idea
People desire not just to see the coffee beans from a brand but to engage with content that educates them on consumption and empowers them to explore brewing methods themselves. We produced commercial and educational videos demonstrating product implementation across various brewing techniques.
Implementation
This strategy involves a series of step-by-step tutorials, encapsulating the ancestral wisdom of coffee preparation. From selecting the right beans to the ideal water temperature, these guides aim to transform the morning coffee ritual into a mindful journey.
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Works
Agency: X Media Strategies Production Company: Cresta Media General producer & host: Carlos Espinosa Guests: Brayan Garcia, Rosario Grajales, Chava Mercado Director: Jhony Cubides Executive Producer: Vanessa Quintanilla DP: Brandon Klock Gaffer: Kirk Herron Producer Assistant: Rosa Lemus Photo Set: Hector Martinez Editor: Diego Benavides Angelica Cubides Art Director: Pedro Hurtado Sound Director & mix: Edward Cubides Graphic designer: Camila Estefi Motion Graphic: Estefi Makeup Artist: Ada Brigman