Context
What do you need to live in a city with a non-stop lifestyle? ENERGY. And where does it come from? Nutritious food. But, how do we transform our eating habits or choices when there’s no time to reconcile with dishes we perceive as tasteless or boring? Through education, and that was the challenge with FEED TO FLOW.
Objective
Our goal is to position Macizo as a thought leader in coffee culture through educational videos that showcase the product’s properties, enticing people with close-up shots revealing all the coffee’s characteristics.
Idea
Based in the present, this trailer is for a movie about Steve Dimopoulos, a successful young lawyer leading a powerful, exceptional team of injury lawyers in Las Vegas. His fame and notoriety is gaining the attention of the media and we are introduced to his story as journalists, radio personalities and TV anchors begin to question and interview Steve, trying to find out what makes him and his team so successful.
Implementation
For the implementation of this campaign, we targeted a health-conscious audience aged 21 to 55, from the middle to high socio-economic status (those who photograph their food before tasting it), aiming to attract them through content that generated the sensation of how important it is to nourish the body and that doing so is possible even when eating out.
Creative
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Works
Associated Producer in Colombia: Rocio Alonso Peña Directed by: Jhony Cubides // Jorge Velez Assistant Director: Federico Giani Models: Florencia Alzieu and Juan Cartocio Executive Production: Edwing Martinez Production Head: Fernando Pipino // Ruben Jorgi Field Producer: Cristian Romero // Agustin Araujo Production Assistant: Edward Cubides // Maria Daract // Vanessa Quintanilla // LauraMartinez Paola Gomez Director of Photography: Nicolas Vallejo Gaffer: Leonardo Bonilla Electricians: Ernes Nesta// Eric Fernandez Camera/Steadicam: Juan Diego Puente Focus Pullers: Valeria Tochi // Alejandro Avelino Second Camera: Mauro German Zanier Campaign Photography: Guido Limardo Backstage Still Photography: Emilio Jose Art Direction: Angelica Cubides // Je Dolenz Art Direction Assistant: Diana Rodriguez // Katherin Chara Sound Chief: Edward Cubides Music: Camilo Rincon Voice-over: Laura Cat Sound Assistant: Julian Bonetti Editing: Jhony Cubides Color Grading: Nicolas Galvis Fashion Production: Melania Olmo // Karen Espinosa Make-up and Styling: Fabiana Gonzalez // Cecilia Torres Props and Equipment: Ignacio Sottano // Mariano Gauna Backstage by Jorge Velez