Context
In the world where sports and alcohol brands have coexisted for years, Precious Vodka took on the challenge: to stand out among the sponsors of the Henderson Silver Knights. But… How to create a campaign that not only resonated with fans but also made them feel part of something bigger, something legendary?
Objective
Deepen the fan-brand connection by integrating Precious Vodka into the sports scene and boosting its online presence.
Idea
Drawing on the male insight of “Virility as a show of strength and dominance,” we created a short story where men could feel identified with an analogical situation many, if not most, have experienced and how it can be redefined
Implementation
For this campaign’s implementation, we produced a short video based on an analogy, narrating the story from an external viewpoint to diminish the importance of virility, transforming it into “inner strength.”
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Works
Agency: X Media Strategies Producer Company: Cresta Media General producer: Carlos Espinosa Actors: Jose Anthony, Cira Valenzuela Director & Creative: Jhony Cubides Executive Producer: Vanessa Quintanilla Producer: Joseph Espinosa, Rosa Lemus DP: Nicolas Vallejo Producer Designer: Angelica Cubides Sound Director & mix: Edward Cubides Editor: Jorge Velez Color: Nataly Yepes Makeup artist: Amanda Rose